Capital Campaign Planning
Would you like to launch rather than lurch into a capital campaign? This section provides insights and approaches to campaign strategies, budgeting, “named” donor recognition, formulation and use of gift models, and required personnel and resources support.

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$1, $2, $5, $10M Campaign Gift Models
A campaign gift model can be an indispensable tool in both planning and assessing the progress of major fundraising campaigns. -
$11 Million Gift Model
A campaign gift model can be an indispensable tool in both planning and assessing the progress of major fundraising campaigns. -
$16 Million Gift Model
A campaign gift model can be an indispensable tool in both planning and assessing the progress of major fundraising campaigns. -
$35 Million Gift Model
A campaign gift model can be an indispensable tool in both planning and assessing the progress of major fundraising campaigns. -
$4.5 Million gift Model
A campaign gift model can be an indispensable tool in both planning and assessing the progress of major fundraising campaigns. -
$45 Million Gift Model
A campaign gift model can be an indispensable tool in both planning and assessing the progress of major fundraising campaigns. -
Avoid Announcing Bouncing Campaign Dollar Goals
Provides guidelines for avoiding changes in campaign dollar goals prompted by subsequent discovery of economic "oops" factors. -
Budgeting and Funding Campaign Expenses
Points to consider when projecting a campaign budget, and suggested ways to cover campaign expenses -
Campaign Construction Budget Format
Example of a construction/campaign budget format -
Campaign Donor Recognition Guidelines
Recommendations and guidelines for campaign donor recognition -
Campaign Donor Recognition Opportunities and Perquisites
Comprehensive checklist for planning donor recognition opportunities and perquisites -
Campaign Feasibility Studies
Both the value and validity of a Campaign Feasibility Study is dependent on thoughtful and thorough preparation in the noted key areas -
Campaign Management and Support
Illustration of the scope of management and support required for a successful fundraising campaign -
Campaign Management and Support
Illustration of the scope of management and support required for a successful fundraising campaign -
Campaign Planning Budget
Sample format for establishing a realistic budget for a capital campaign -
Campaign Staffing Model: $100 Million Campaign
A campaign gift model can be an indispensable tool in both planning and assessing the progress of major fundraising campaigns -
Campaign Staffing Model: $17 Million Campaign
A campaign gift model can be an indispensable tool in both planning and assessing the progress of major fundraising campaigns -
Campaign Staffing Model: $25 Million Campaign
A campaign gift model can be an indispensable tool in both planning and assessing the progress of major fundraising campaigns -
Capital Campaign or Major Gifts Initiative?
Capital campaign or major gifts initiative? It's not a semantic consideration. It's a strategic one. -
Communicating With your Constituencies
Communicating effectively with key constituencies -
Formulating Gift Models
Comprehensive approach to developing Campaign Gift Models -
Funding Campaign Expenses
Suggested ways, often combined, to cover campaign fundraising expenses until adequate cash is received from campaign pledge commitments -
Funding Donor-Initiated Projects
Ways to encourage rather than discourage potential major donors who want to give and raise funds for projects in advance of the organization's established funding priorities -
Gift Confirmation Policy
Suggested policy which can be used to provide essential information to donors with respect to the need to confirm specific terms and conditions of their pledges and gift commitments. -
Integrating Annual Giving in a Capital Campaign
Suggested strategies to minimize negative impact on annual giving during a capital campaign -
Key Elements of Capital Campaign Planning
Essential advance planning information to ensure an organization launches rather than lurches into a major fundraising campaign -
Naming a Building
Things to consider in "naming" a new or existing building in return for a donor's generous gift commitment -
Rules Of Engagement
Four basic rules to engage people in meaningful conversations leading to their gift support -
Standards for Reporting Gifts
Suggested standards for reporting campaign gifts -
Using Campaign Gift Models
A thoughtfully developed and periodically reviewed Campaign Gift Model can be an indispensable tool in both planning and assessing the progress of major fundraising campaigns -
When Do We Break Ground?
Guidelines for establishing a wise institutional policy before a campaign is launched, and before predictable impatience leads to imprudent financial decisions to commence construction. -
When Do We Go Public?
Guidelines for a wise institutional policy before a campaign is launched to avoid imprudent financial decisions to commence construction -
When To Consider Retaining a Consultant
Three basic considerations in determining whether or not to retain a consultant. -
Writing A Compelling Case Statement
A comprehensive tool for developing a compelling case statement
