Major Donor Strategies
This section contains methods and perspectives to aid non-profit organizations in pursuing major gifts.
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Art and Act of Seeking Support
Tips and techniques for gaining gift support -
Art of Cultivation
Volunteers are often told to 'cultivate' a potential donor before soliciting their gift support. What does that mean? -
Board Member Fundraising Checklist
Clearly-stated Board fundraising roles and responsibilities -
Campaign Donor Recognition Guidelines
Recommendations and guidelines for campaign donor recognition -
Communicating With your Constituencies
Communicating effectively with key constituencies -
Cultivating Your Major Donors
Enthusiasm to quickly secure a major gift is no substitute for thoughtful cultivation of major donors' interests -
Enaging A Potential Major Donor
Fundraising volunteers, while earnest in their intentions, at times may be reticent to discuss consideration of a gift commitment with a prospective donor. For these good people, following are some suggestions for "What do I say?". -
Four Critical Questions
Potential donors have four basic questions in mind -
From a Donor's Point of View
Anticipate tough questions that may be uppermost in a potential donor's mind -
Funding Donor-Initiated Projects
Guidelines in the event a potential major donor wishes to support a project in advance of the organization's funding priorities -
Gift Confirmation Policy
Suggested policy which can be used to provide essential information to donors with respect to the need to confirm specific terms and conditions of their pledges and gift commitments. -
Impact of 2018 Tax Reform on Non-Profit Organizations
This is a brief recap of the Tax Cuts and Jobs Act that was signed into law in December 2017. -
Individual Major Gifts: Key To Successful Fundraising
For those non-profits willing to invest the required effort and resources, major gifts from individual at the $10,000, $25,000 and $50,000 gift levels can help secure financial sustainability. -
Major Gift Contacts - Prepare Yourself!
Volunteers and professionals alike, whether old hands or newcomers to fundraising, should prepare themselves prior to making personal contact with potential major donors. -
Make Your Messages Work
Some things to remember when you formulate messages to persuade people to support your organization -
Potential Major Donor/Leadership Prospecting List
Prospecting is used to identify and gain significant information on individuals having both the potential interest and financial ability to contribute. -
Prospect Management
Guiding principles for the management of major gift prospects -
Prospecting For Potential Donors
How to gather appropriate information on individuals that will be helpful in designing personalized approaches to gain their support -
Reasons For Not Giving
Sometimes volunteers and donors have many more reasons for not joining in fundraising efforts than they have for actively contributing -
Rules of Engagement
Four basic rules to engage people in meaningful conversations leading to their gift support -
Sample Prospecting List
Prospecting is used to identify and gain significant information on individuals having both the potential interest and financial ability to contribute -
Strategic Planning For a Non-Profit Organization
A "keep it simple" approach to sound strategic planning for a non-profit organization -
The Art Of Engagement
Effective fundraising is not the art of asking; it's the art of Engagement. -
Today's Major Donors and Top Volunters
Being mindful of the needs of your major donors and top volunteers. -
What Potential Donors Need to Know
In enthusiastically presenting an organization's funding needs, what is often overlooked is what potential major donors need to know -
Why People Give
Rather than guess from the listed reasons which might motivate your potential donors, incorporate as many as possible into your organization's communications
Board Leadership Session